Lindsay Sarah Krasnoff 4/3/26 Lindsay Sarah Krasnoff 4/3/26

Joy and Changing the Narrative: The Surprising Example of Sports Diplomacy Storytelling Within FIFA 2026’s Group of Death

The massive global storytelling platform of FIFA World Cup 2026 provides an opportunity for the Iraqi men’s national team to reset global narratives, informed by lessons from the FFF’s sports diplomacy work with the Lionesses of Mesopotamia.

Lindsay Sarah Krasnoff 12/29/25 Lindsay Sarah Krasnoff 12/29/25

Three Wishes for 2026

One of my favorite sports contacts, an elegant thinker, recently asked: is our seeming inability to retain information the way we used to just a function of “getting older”...or is part of it due to the digital devices (phones) via which we engage?

Lindsay Sarah Krasnoff 7/25/25 Lindsay Sarah Krasnoff 7/25/25

Reflections on #Paris2024 Part 1️⃣

One year ago (July 26) the Paris Games Opening Ceremony unfurled along the River Seine under a torrent of rain, swollen with symbolism and sports diplomacy that only such a “show” can convey.

Lindsay Sarah Krasnoff 8/15/24 Lindsay Sarah Krasnoff 8/15/24

It’s A Wrap: Paris Summer 2024

It’s been a tough week without that je ne sais quoi magic that the Paris 2024 Games conferred. here are a few things I’ll integrate into my global communications, sports diplomacy, and teaching work this fall.

Lindsay Sarah Krasnoff 6/9/23 Lindsay Sarah Krasnoff 6/9/23

Field Notes from Taiwan and France: Spring 2023

This spring, I had the privilege to spend time in Taipei and Paris, two cosmopolitan capitals half a world away but in which the lessons from the court were bountiful. Here are three main lessons for sports marcomms and PR professionals to be better communicators to global audiences.