How to Be a More Effective Communicator in the Global Sports Arena
Target Audiences: PR / marketing-communications professional associations, sports comms professional associations
Today's global sports world requires communicators to understand local and regional perspectives and sensitivities when they speak beyond national borders, including how international affairs impacts organizations. Learn how to thrive, maximize rebound opportunities, and avoid an own-goal through Dr Krasnoff's signature SPORT method.
In this talk, Dr. Krasnoff will:
Provide high level background and context of relevant international events that impact the global sports industry, how that’s evolved over time, and how these changes provide new opportunities to communicate and engage with global fans/audiences
Review and define relevant global sensitivities or realities that may not be immediately apparent
How her signature SPORT Method helps create clear and compelling communications to achieve goals at hand